The Conscious Consumerism Guide

Hey guys!!

Seriously, hey. How are you. Really strange times we are living in, acutely painful but also simultaneously hopeful. So it's okay if you're not feeling *awesome*. But we over here at Apocalypse have decided to forge on, trying to create meaning and maybe enact some sort of positive change in this life.

And this month is Earth Month. Which is a ridiculous concept if you think about it too long, (shouldn't the Earth be paid attention to, like, always?) but is a good reason to talk about some of our favorite topics, like sustainability, conscious consumerism, and environmental justice.

We've got some fun things on our docket this month, such as a Q&A series with some of our favourite sustainable makers, so watch out on our Instagram. Love ya.

Boulder has gotten a little taste of springtime this past week, and it's making us eager to overhaul our wardrobes in preparation for #vaccinesummer. However, we also like to ascribe to a little wardrobe-math game in which every piece that we take in, gets matched by a piece going out.

Okay, we might slip up every once in a while. I, personally, have a pants addiction that is seemingly impossible to satiate. However, there are some thought exercises that we like to use over here at Apocalypse that keep us conscious in our consumerism and minimize our role in the clothing crisis. Scroll on for tips for consciously consuming!

Of course, this isn’t an exhaustive guide, and using that big ol’ brain of yours will always be critical in making the best fashion decisions. But, we hope this helped a little. Love you guys. Bye!