GUYS. Long time no frickin’ talk.
We have been busy doing a million and one things, all of which involve making Apocalypse the best it can be for y’all this summer. But since we’ve been doing that, I haven’t been able to sit down a la Carrie Bradshaw and write this sexy little newsletter. (I hope you know that is exactly how I picture myself: sitting down dramatically, spinning some hair around my finger, and coming up with some ridiculous tag line like, “Can you be friends with an ex?”. But, I digress.)
Anyways, as you might be familiar, we are kinda sorta finally reentering normalcy following this horrible panini. Pandemic. Sorry. And reentering normalcy means one thing and one thing only, baby: time to get those big fits off!
The past year has changed how many industries work, and fashion is no exception. With the loss of runway shows, street style became even more important for gathering sartorial inspiration and keeping one’s finger on the aesthetic pulse.
But this year, unlike the street style of years past, there weren’t any photographers and paparazzi sent out to the fashion capitals of the world. There was no front row fashion; no explicit knowledge that whatever you were wearing, millions of people would see it. Gone was the pressure to dress up for the cameras!
So, what was left? What do the fashion nobility of the world wear when no one is watching? Enter: the Instagram account @parisiensinparis.
When everything on social media can seem intentional to the point of being an advertisement, seeing the real outfits of real Parisiens going about their daily lives (taking a Lime spin around the city?) is refreshing and often provides better style inspiration than an officially-photographed street style article might. It also begs the question — what are we wearing out these days?
In Paris, it seems that the myth of French dressing holds true: the Instagram often features people in blazers, jeans, and a solid pair of boots, maybe with a hat or scarf tossed on here and there. This is the true French Fashion™️ that we hear about and aspire to.
What’s arguably more interesting is the spinoff accounts that @parisiensinparis have inspired. Below, three of our team members provide their first impression of each city’s style based on their respective street style Instagrams. Joining us are Lana (Head of Operations), Lacy (Assistant Manager), and myself (Mason, Head of Communications and Creative. Breaking the fourth wall much?)
So… what are your thoughts? Which city sparks your interest? What fits are you excited to wear this summer?
